Floristry is a unique discipline that requires creativity, technical skill, and patience. Too often, new florists give up on their dreams when their first bouquet doesn’t have the impact of one from a professional florist. There is nothing wrong with the beginner’s work. It just needs to be improved. And,… 

Flower arranging looks straightforward, does not it? All you need is good looking flowers and to put them in a nice vase. Compare your arrangement to what a florist does, and you immediately notice a big difference. A professional arrangement looks composed, controlled, and complete. A novice’s work is often… 

Many people think of floristry as simply being an artistic or innate talent. The truth is, stunning floristry is grounded in rules and techniques. Creativity is key. But, as we saw in our last blog post, it’s important to understand composition, colour, flower types, proportion, and texture to create beautiful… 

Selecting flowers is among the most critical elements in floristry, as it often defines the success of a given arrangement. While many novice florists simply select the most beautiful blooms, professional florists take a more in-depth approach by considering factors such as seasonality, flower condition, color, shapes, textures, and the…